The history of PUMA is the history of inventions, product innovations and of sportsmen, who wrote with these inventions sport history.
Puma accompanied Pelé in the WM Finals, Boris Becker on the lawn of Wimbledon and Linford Christie in Barcelona to olympia gold.
Rudolf Dassler created PUMA in 1948 in Herzogenaurach. In close co-operation with Spitzenathleten it constantly developed PUMA products further by outstanding technological innovations and by material improvements - to the use for each sportsman.
PUMA became one of the most successful addresses in the sports article industry and now produces many accessories such as perfume and cologne.