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Prada Fragrances


The Prada label was begun in 1913 by Mario Prada when he began selling shoes, leather handbags and trunks. He opened two boutiques in Milan after experience in Europe and U.S.A.

The classic Prada suitcase was made of heavy walrus skin but as plane travel made heavy suitcases impractical, the company started to make lighter bags and high quality items made of crystals, tortoise shell and wood. They also sold garments of waterproof fabrics to the U.S. However the company had gone into decline in the 1970's.

1950 Miuccia Prada was born. By her mid-20's she had a doctorate in political science and in her 30's, she was a communist. In 1970 she started making backpack bags out of waterproof fabric called Pocone.

1979 She took over the Prada family business. Since sales were down, she expanded into luxury tote bags and backpacks in black with flat classic lines, made from nylon.

1985 She launched a line of footwear for women and her first pret-a-porter clothing line, using high quality fabrics. Her clean lines gave her fame, and she came to be known for under-stated elegant garments.

1993 She received an International award from the Council of Fashion Designers of America.

1995 She won ""Designer of the Year"" award.

1998 Prada opened their first menswear shop in Los Angeles, USA. They also opened new Prada stores in Manhattan and Las Vegas, as well as Miu Miu's first North American boutique, in Los Angeles.

Prada is now a worldwide empire, with stores in practically every country in the western world. It is a million dollar concern, with every celebrity wearing Prada clothes.

Prada style

Fabrics - Miuccia Prada uses a lot of crunchy polyester, parachute nylon and other synthetic fabrics. Colours - she likes Battleship green, browns, white, cream, and black. Simple destructured shapes, knee length skirts, her skinny belts had become the currency of success in the mid 90's. Her clothes are not exactly fashionable. There is no defining accent, just a grouping of desirable useful things in exquisite fabrics.

Her clothes, though often deceptively plain looking, have become widely influential. She gives traditional garments a modern handling, like trimming nylon parkas with mink and making trench coats and twin sets out of silk faille. It seems that the whole world craves Prada's ice-cool minimalism and deadpan eroticism

Financial Activities

Patrizio Bertelli (Miuccia Prada's husband) made a series of acquisitions which began in the late 90;s, taking over Helmut Lang, Church Shoes, Jil Sander, Fendi and other companies.

Prada (as part of a consortium) took over the house of Jil Sander in 2000, but Bertelli had a fight with the designer who had built up the house of her own name and the result was that she left. As part of her agreement to leave, Jil Sander is not permitted to have anything to do with fashion till 2003.

At the end of 2001, they were some $ 1 billion in debt. They decided to sell Fendi to LVMH (who own Dior, Givenchy and other houses) for S 250 million. Industry watchers felt that Prada was facing a serious cash crisis. Then in April 2002, Prada sold Byblos, a house that they had only acquired in June 2001.





Womens Perfumes
Prada Perfume
Prada Perfume
by Prada
Women's Fragrances


Prada
Gift Set


Prada
Eau De Parfum

1 Size(s) Available


Prada
Shower Gel


Prada
Body Cream


Prada
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Prada
Body Powder


Prada
Other

   
Prada Amber Perfume
Prada Amber Perfume
by Prada
Women's Fragrances


Prada Amber
Gift Set


Prada Amber
Eau De Parfum

1 Size(s) Available

 
Prada Candy Perfume
Prada Candy Perfume
by Prada
Women's Fragrances


Prada Candy
Gift Set

1 Size(s) Available


Prada Candy
Eau De Parfum

1 Size(s) Available

 
Prada Candy Florale Perfume
Prada Candy Florale Perfume
by Prada
Women's Fragrances


Prada Candy Florale
Gift Set

1 Size(s) Available


Prada Candy Florale
Eau De Toilette

1 Size(s) Available

 
Prada Candy L'eau Perfume
Prada Candy L'eau Perfume
by Prada
Women's Fragrances


Prada Candy L'eau
Eau De Toilette

1 Size(s) Available

   
Prada Infusion D' Iris Perfume
Prada Infusion D' Iris Perfume
by Prada
Women's Fragrances


Prada Infusion D' Iris
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Prada Infusion D' Iris
Eau De Parfum


Prada Infusion D' Iris
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Shower Gel


Prada Infusion D' Iris
Body Lotion

 
Prada Infusion D' Iris Absolu Perfume
Prada Infusion D' Iris Absolu Perfume
by Prada
Women's Fragrances


Prada Infusion D' Iris Absolu
Eau De Parfum

1 Size(s) Available

   
Prada Infusion D' Iris L'eau D'iris Perfume
Prada Infusion D' Iris L'eau D'iris Perfume
by Prada
Women's Fragrances


Prada Infusion D' Iris L'eau D'iris
Eau De Toilette

   
Prada Infusion De Fleur D'oranger Perfume
Prada Infusion De Fleur D'oranger Perfume
by Prada
Women's Fragrances


Prada Infusion De Fleur D'oranger
Eau De Parfum

   
Prada Infusion De Tubereuse Perfume
Prada Infusion De Tubereuse Perfume
by Prada
Women's Fragrances


Prada Infusion De Tubereuse
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1 Size(s) Available

   
Prada Intense Perfume
Prada Intense Perfume
by Prada
Women's Fragrances


Prada Intense
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Prada L'eau Ambree Perfume
Prada L'eau Ambree Perfume
by Prada
Women's Fragrances


Prada L'eau Ambree
Gift Set


Prada L'eau Ambree
Eau De Parfum

1 Size(s) Available


Prada L'eau Ambree
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Prada Miniature Collection Perfume
Prada Miniature Collection Perfume
by Prada
Women's Fragrances


Prada Miniature Collection
Gift Set

2 Size(s) Available

   
Prada Tendre Perfume
Prada Tendre Perfume
by Prada
Women's Fragrances


Prada Tendre
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Prada Tendre
Eau De Parfum

 

Mens Colognes
Prada Cologne
Prada Cologne
by Prada
Men's Fragrances


Prada
Gift Set


Prada
Eau De Toilette


Prada
Aftershave


Prada
Shower Gel

   
Prada Amber Cologne
Prada Amber Cologne
by Prada
Men's Fragrances


Prada Amber
Gift Set


Prada Amber
Eau De Toilette

 
Prada Amber Intense Cologne
Prada Amber Intense Cologne
by Prada
Men's Fragrances


Prada Amber Intense
Gift Set


Prada Amber Intense
Eau De Parfum

 
Prada Infusion D'homme Cologne
Prada Infusion D'homme Cologne
by Prada
Men's Fragrances


Prada Infusion D'homme
Gift Set


Prada Infusion D'homme
Eau De Toilette


Prada Infusion D'homme
Aftershave


Prada Infusion D'homme
Shower Gel

   
Prada Luna Rossa Cologne
Prada Luna Rossa Cologne
by Prada
Men's Fragrances


Prada Luna Rossa
Eau De Toilette


Prada Luna Rossa
Shower Gel

 



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