Max Factor is known as ""the make-up of make-up artists"". Working with leading make-up artists on blockbuster films, such as Bridget Jones’s Diary with Graham Johnston, the brand has a long established link with the film and entertainment world and it all started with legendary make-up artist Max Factor himself (1872-1938).
Max Factor emigrated to the United Sates in 1902 from Russia and settled in Los Angeles with his family in 1909 where he began selling hair goods and imported stage greasepaints to local stage actors - actors from the fledgling movie industry also came to Max for make-up advice.
When Max Factor saw his first motion picture he declared the heavy, shiny stage greasepaint ‘terrifying!‘ on film and created Flexible Greasepaint, the first ever make-up created for film, to make actors appear more natural on screen.
Credited as the father of modern make-up, Max Factor is responsible for inventing many key cosmetic products (for both on screen and off) and is still the inspiration behind beauty trends and innovations today