Fall/Winter 2000 marked the debut of John Varvatos, a Men’s lifestyle collection that focuses on signature detailing and an uncompromising standard of old world craftsmanship. Comprised of tailored clothing, sportswear, furnishings, accessories and footwear, John Varvatos has an eclectic point of view that pairs the luxurious with the casual, ultimately creating a look of easy elegance.
Michigan native John Varvatos joined Polo Ralph Lauren in 1983. He was recruited by Calvin Klein in 1990 and was appointed head of menswear design, responsible for the launch of the Men’s collection and the cK brand. In 1995, he returned to Polo as Vice-President in charge of Men’s design for all Polo Ralph Lauren brands. During this period he created and launched the highly successful Polo Jeans Company. It was during these formative years that he nurtured and developed the business skills to compliment his creative foundation, both of which have been critical for the leadership of a successful fashion company.
In 1999, John launched his Fall Winter 2000 Men’s collection to critical acclaim. In June 2000, he was recognized by the Council of Fashion Designers of America (CFDA) with the Perry Ellis Award for New Menswear Designer. In June 2001, John won his second CFDA award, Menswear Designer of the Year. This successive honor is an unprecedented achievement in the menswear category. In 2005 John was once more recognized by the CFDA with the Menswear Designer of the Year Award.
In September of 2000, within months after the showing of his first collection, the first freestanding John Varvatos store opened in Soho. The John Varvatos New York flagship was followed with boutiques in Los Angeles in September 2002, Las Vegas in August 2003, Short Hills, New Jersey in September 2003, and Costa Mesa, California in September 2005. In November of 2005, the original Soho store relocated to a prestigious landmark building on the corner of Spring and Greene Streets. This 5,000 square foot gallery-like emporium situated on two levels, provides a rich environment for showcasing the expanded lifestyle collection. Plans are also in development to open additional John Varvatos stores in major U.S. markets, coupled with an ongoing expansion on an international level.
Mr. Varvatos, known for his sensibility of casual modern elegance expanded his influence from looking good to feeling good with the introduction of John Varvatos fragrance and SKIN. John Varvatos in partnership with Zirh International, a subsidiary of Shiseido International Corporation celebrated the first John Varvatos Men’s fragrance with an exclusive US launch in March 2004. In Spring 2005, Zirh International also launched John Varvatos SKIN featuring a twelve item assortment of ultra-high-end skincare products. John Varvatos fragrance and SKIN are carried in all John Varvatos boutiques and a global rollout continues in luxury retail stores.