Once upon a time in a city called Paris lived a young woman. A woman of quintessential charm, elegance and femininity. Her modern spirit, creativity, and ageless vision were inspired by the city of her birth. To her this city was more than a city. It was a way of life. It was “Joie de Vie”- The Joy of Life…
Everyday she lived life to the fullest. As she matured and became attuned to her natural instincts, she discovered a passion for design, for color, for texture, and shape. Her ideas centered on creating a concept of total beauty. She created designs that offered every woman individuality, elegance, comfort, and sensuality.
She acknowledged and catered to the strong yet sensual, confident yet passionate, intuitive and feminine nature of every woman. She understood the total woman- “La Femme Totale”.
This woman herself was indeed one of the finest examples of “La Femme Totale”. Her name was Germaine Monteil…
Germaine Monteil burst upon the French fashion and beauty scene with one goal in mind to give woman a new approach to beauty.
Finally, Germaine Monteil’s fascination and success with skincare and color cosmetics became her focus and eventually, she gave up her couturier business to turn her attention fully to the business of beauty. Her personal credo “Beauty is not a gift, it is a habit” appealed to women all over the world and Germaine Monteil soon acquired international acclaim.
Germaine Monteil’s ideas reinvented and in many ways, revolutionized the fashion and beauty industry.
Germaine Monteil was a woman ahead of her time. She was an innovator whose personal philosophy was that clothing and cosmetics must suit a woman’s lifestyle perfectly. She believed in flexible products that were a pleasure to use and above all were a joy to the senses.