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Diesel Fragrances


The brand Diesel was born more than 20 years ago and is today an innovative international design company, manufacturing jeans and casual clothing as well as accessories. It is present in over 80 countries with 10,000 points of sale and almost 50 company-owned stores.

When Renzo Rosso founded the company in 1978, he wanted it to be a leader, a company which took chances and carved out a niche for itself in its field. He surrounded himself with creative, talented people - innovators who, like him, rejected the slavish trend-following typical of the fashion industry. Renzo wanted to come up with a more dynamic and imaginative line of clothing than was available anywhere. He gave his open-minded new designers broad stylistic freedom, hoping they could create a line of clothing perfect for people who follow their own independent path in life. Particularly for those who decide to express their individuality also by the way they dress.

From the very beginning, Diesel’s design team turned their backs on the style-dictators and consumer forecasters of the fashion establishment and let their own tastes lead them. It is for this reason that Diesel immediately became a leader in developing styles, fabrics, manufacturing methods and quality control, guaranteeing an outstanding quality product.

The company views the world as a single, border-less macro-culture. And the Diesel staff reflects this: a wide variety of people and personalities from all parts of the globe, creating an unpredictable, dynamic vitality and energy within the company. Diesel people and their working methods are so unconventional, and yet productive, that they have been profiled in countless magazines, newspapers and documentary television programmes, and have been studied by international conglomerates, consulting organizations, universities and business schools.

Diesel’s “historical moments” include mile-stones like 1978 (creation of the brand name), 1985 (Renzo Rosso’s complete acquisition of the company), 1991 (beginning of the international marketing strategy) and 1996 (opening of Diesel’s first flagship store on New York City’s Lexington Avenue).

Ever since the beginning, Renzo Rosso believed in addressing the world with one product and one language, and one of his first steps was building a solid and vast distribution platform stretching across all 5 continents.

Most of Diesel’s current production is outsourced, to small and medium-sized companies. Production of denim jeans is based exclusively in Italy. All international logistics operations (wholesale and retail) are centrally managed and carefully controlled.

Today Diesel is a global concern with a consolidated annual turnover of 575 billion Lire (US$ 330 millions), 85% of which is generated outside Italy. The Headquarters are located in Molvena, in the north-eastern part of Italy, where the company manages 12 subsidiaries across Europe, Asia and the Americas. Diesel employs over 1,300 people worldwide.





Womens Perfumes
Diesel Fuel For Life Perfume
Diesel Fuel For Life Perfume
by Diesel
Women's Fragrances


Diesel Fuel For Life
Eau De Parfum

1 Size(s) Available


Diesel Fuel For Life
Deodorant


Diesel Fuel For Life
Shower Gel

Diesel Fuel For Life Denim Perfume
Diesel Fuel For Life Denim Perfume
by Diesel
Women's Fragrances


Diesel Fuel For Life Denim
Eau De Toilette

2 Size(s) Available

   
Diesel Green Perfume
Diesel Green Perfume
by Diesel
Women's Fragrances


Diesel Green
Eau De Toilette

   
Diesel Plus Plus Perfume
Diesel Plus Plus Perfume
by Diesel
Women's Fragrances


Diesel Plus Plus
Eau De Toilette

   
Diesel Zero Plus Feminine Perfume
Diesel Zero Plus Feminine Perfume
by Diesel
Women's Fragrances


Diesel Zero Plus Feminine
Eau De Toilette

   
Loverdose Perfume
Loverdose Perfume
by Diesel
Women's Fragrances


Loverdose
Eau De Parfum

1 Size(s) Available

   
Loverdose Tattoo Perfume
Loverdose Tattoo Perfume
by Diesel
Women's Fragrances


Loverdose Tattoo
Eau De Parfum

1 Size(s) Available

   

Mens Colognes
Diesel Cologne
Diesel Cologne
by Diesel
Men's Fragrances


Diesel
Eau De Toilette

   
Diesel Fuel For Life Cologne
Diesel Fuel For Life Cologne
by Diesel
Men's Fragrances


Diesel Fuel For Life
Eau De Toilette

3 Size(s) Available

   
Diesel Fuel For Life Spirit Cologne
Diesel Fuel For Life Spirit Cologne
by Diesel
Men's Fragrances


Diesel Fuel For Life Spirit
Eau De Toilette

   
Diesel Green Cologne
Diesel Green Cologne
by Diesel
Men's Fragrances


Diesel Green
Eau De Toilette

   
Diesel Only The Brave Cologne
Diesel Only The Brave Cologne
by Diesel
Men's Fragrances


Diesel Only The Brave
Gift Set

1 Size(s) Available


Diesel Only The Brave
Eau De Toilette

5 Size(s) Available

 
Diesel Only The Brave Tattoo Cologne
Diesel Only The Brave Tattoo Cologne
by Diesel
Men's Fragrances


Diesel Only The Brave Tattoo
Eau De Toilette

1 Size(s) Available

   
Diesel Plus Plus Cologne
Diesel Plus Plus Cologne
by Diesel
Men's Fragrances


Diesel Plus Plus
Eau De Toilette

   
Diesel Zero Plus Masculine Cologne
Diesel Zero Plus Masculine Cologne
by Diesel
Men's Fragrances


Diesel Zero Plus Masculine
Eau De Toilette

   



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